Wine tourism, also known as enotourism, oenotourism, and vinitourism, is a type of tourism whose purpose is or includes the tasting, consumption or purchase of wine, often at or near the source. Many regions of the New World were introduced to wine cultivation mostly by Europeans, which is why they are referred to as the “New World”. Today's “wine tourists” are interested in discovering the “origin” of different wines. Wine routes are defined routes where visitors can visit wineries, vineyards, restaurants and historic sites, all within a specific region to promote immersion in the world of wine.
Wine tourism also acts as a lever for the local economy: with the increase in tourist supply, small cities in the interior acquire new business opportunities and create jobs. The best activities, those that create memorable stories for visitors, will connect their activities with the cultural heritage of the winery or wine region. As a result, we are now beginning to understand the growing importance of wine tourism for many destinations and the role of this type of tourism in supporting local economies. It's an opportunity to dive (even deeper) into the universe of wine and make the most of every experience. Investing in exclusive and personalized tours is an interesting way to learn about all the stages of wine production, from planting grapes to selling wine.
We believe that today's “wine tourists” are looking for an immersive and active experience in the wine region, which goes far beyond wine tasting. Some wineries offer classes on terroir, cultivation and harmonization for those who want to delve even deeper into the world of wine. The proposal is to visit wineries, do wine tastings, participate in the harvests and (literally) embark on a journey to the world of wines. Thank you for signing up to receive articles and tips on wine-related trips, 26 ideas from Wine Keller's blog, “Love wine, Love life”.